Nebraska Furniture Mart, owned by Berkshire Hathaway is all set to expand its legions in the world of online retailing. In addition to selling furniture and interior upholstery, the company will now also sell cell phones and wireless network services. It has teamed up with Simplexity, the mega electronic retail provider of cell phones and services, to sell mobile phones, services and wireless services online.
Its online portal www.NFM.com will sell everything under Nebraska Furniture Mart’s label and establish it as the major vendor for all kinds of wireless mobile products in the market. HTC, Motorola, Samsung, Nokia, LG, Blackberry- mobile phones and smart Personal Digital Assistants from every reputed company in the world can be found here on NFM.com.
Shopping and navigating the site will be as easy as counting one-two-three. With few mouse clicks, one can check out the wireless devices, search for the services available on a particular phone and many other things. Accessories for mobile phones are also available on this site. Customers also have the ability to upgrade their services to a new model or transfer to another service provider or to choose an entirely different combination of both.
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Jay Buchanan, the Electronic Division Director at Nebraska Furniture Mart says that the decision to associate with simplexity was strategic and essential if it the Furniture company has to become the best supplier of the cell phones and wireless services. The officials at the end of Simplexity are equally elated at the prospect of associating with NFM.
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